There was a dog.
His name was Duke.
Actually, there were two. The first Duke was a Newfoundland. The second, D2, was a purebred St. Bernard. Over the years six big dogs have shared this house, and all six of them are the reason we give back to animal rescue.
Generous, loud,
and impossible to ignore.
Duke had the kind of personality that filled a room before he was all the way into it. Generous, loving, giving. Every big dog that came after had a bit of the same thing.
The house has never stopped making room. Taking in rescues, helping out where we can, dogs and cats both. Duke is not with us anymore, but that part of the story is still going.
Care should cost you something
Anybody can put a dog on a label. The difference is whether money actually moves. Ours does, on every order, and you can see the number in your cart before you pay.
A dollar from every bottle.
A dollar from every piece of merch.
Not a percentage of profit, which a company can make say almost anything. A flat dollar for every item you buy, counted in your cart before you pay.
From every bottle
Every bottle of Big Ass® Bourbon. Shown in your cart before you check out. No asterisk, no minimum.
From every piece of merch
Every shirt, hat, mug and blanket. Same deal, same cart, same promise.
Animals, eventually
That is the goal: help save ten thousand animals through the organizations doing the actual work.
Animal rescues doing
the hard part.
The money goes to animal rescue and welfare organizations: the ones doing intake, vet care, fostering, spay and neuter, and the long patient work of matching an animal to a home that will keep it. Dogs, cats and everybody else.
We are choosing our partners carefully, and we will name each one here as they come on board rather than hiding them behind a phrase like “selected charities”.
You are the reason any of this works. Got a rescue of your own, or run one we should know about? Tell us about them.