Award Winner
Big Ass® Bourbon
$59.99
Wheated Bourbon WhiskeyGo ahead.
Go ahead.
Say it out loud.
Then turn the bottle around. Wheated bourbon that took second at the World Spirits Championship, from a home filled with rescue dogs. The name gets the laugh. What is inside earns the shelf.
Fearless spirits, friendly hearts
2nd
World Spirits Championship
88
Proof, wheated mash
47
States we ship to
$1
To animal rescue, every item
$59.99
750ml
750ml
What is actually in the bottle
The bottle people finish.
There is a bottle on most shelves that has been three-quarters full since 2019. Somebody was given it, opened it once, and quietly decided whiskey was not for them. This is the other kind.
It is wheated, which makes it rounder and softer than the rye-heavy bourbons that put people off in the first place. Easy enough to hand to someone who says they do not like whiskey, and good enough that the person who does will notice what it cost you.
Caramel
Warm, not sticky.
Vanilla
Right in the middle.
Oak
Soft, never sharp.
Creme brulee finish
Toasted sugar on the way out. Sticks around, like a good guest.
Who it is forPull up a chair.
Pull up a chair.
This one is yours.
Four in ten bourbon buyers are women, and most of the category still talks past them. We would rather pour for them. For the friend who plans the night, picks the gift and runs the fundraiser for the shelter down the road.
And for everybody who shows up after that. You do not need to know a mash bill to belong here. You just need somebody to pour for.
GiftingSix out of ten bottles
Six out of ten bottles
end up in someone else’s hands.
So buy a few. The more bottles, the lower the price on every one, and a piece of merch makes it a gift they keep.
Bundle and save
Pair the bottle with something they will keep.
The bourbon gets poured. The hoodie, the glass and the hat stick around. Build a gift bundle and save on bottles and merch together.
- $5 off$75+ of merch
- $15 off$150+ of merch
- $25 off$250+ of merch
Duke’s RescueA dollar from every bottle.
A dollar from every bottle.
A dollar from every piece of merch.
Every time you buy, a flat dollar per item goes to animal rescue. Not a slice of profit, which a company can make say almost anything. A real dollar, counted in your cart before you pay.
It goes to the organizations getting dogs, cats and everybody else into homes that keep them. The goal is ten thousand animals, and every bottle you open gets us closer. You are the reason it works.
Duke is the dog on the label. Really he is six big dogs and two Dukes, and a house that never stopped making room.
The goods
Shop everythingWear it like you mean it.
Heavy cotton, real embroidery, and a fit you will actually reach for. A dollar from every piece goes to animal rescue too.
Get more out of itOne bottle,
One bottle,
a lot more than one drink.
The Big Ass® Old Fashioned
The house pour. Wheated bourbon means you can go lighter on the sugar.
3 min / Easy
The Big Ass® Manhattan
Softer than a rye Manhattan. This is the one that converts people.
4 min / Easy
The Rescue
Our house original. Warm, spiced, built for a cold porch.
5 min / Medium
The Gathering
Batch it before anyone arrives. Then actually talk to your guests.
15 min / Serves 12
The listGet on the list.
Get on the list.
Even if you are not buying today.
New recipes, first dibs on limited runs, and the occasional rescue story worth reading. No noise, just the good stuff.
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