It was never about us.
It is about who is at the table.
Big Ass® Bourbon was started by two people who rescue big dogs and like a full house. But the story worth telling is yours: the people you pour it for, the nights it shows up to, and the animals it helps along the way.
Made for the table,
not the trophy case.
A Friday with the neighbors. The holiday when everybody finally makes it home. The Tuesday that needed something. That is where this bottle belongs.
It is a wheated bourbon, soft and round enough to sit next to almost anything: a cheese board, smoked brisket, dark chocolate, a slice of pecan pie. Pour it neat for the friend who knows whiskey, over one big cube for the one who swears they do not like it, and let the night do the rest.
Nobody finishes a good night talking about the whiskey. They talk about who was there.
Reimagining what
a bourbon can look like.
Warm and welcoming
Cream and purple, because a bottle should look like a room you are actually invited into.
Layered and lived in
Our visual system is built on collage: overlap, patterns, things sitting slightly crooked. Like a good night.
Easy to read
Big type and plain words. Everything you need to know is on the label, nothing to decode.
There is a seat here
for everybody.
Welcoming first
Whether you know your mash bills or just want something good on the table when friends come over, this was made for you. No homework, no gatekeeping.
Of bourbon buyers are women
And they are often the ones planning the night, choosing the gift and organizing the fundraiser. This bottle is for them as much as anyone.
Of whiskey bought online is a gift
Which makes handing it over part of the experience, not just drinking it.
It is not a dare.
It is a posture.
Direct, on purpose
Traditional distribution means fighting for a shelf slot and never learning who bought the bottle. Selling direct costs us the easy volume and gives us the relationship. We would rather have a thousand people we can actually talk to.
A small company
Big Ass Brands, Inc. Small enough that the people making the decisions are the same people answering the phone, and the bourbon is one part of a family that also covers beer and wine.
Duke’s Rescue
$1 from every bottle and every piece of merch goes to animal rescue, in the name of the dogs who started all this. The whole story